As disposable incomes climb continuously towards EU average levels, purchases of fashion apparel and accessories become ever more important as a driver of consumer spending. Retail sales are growing in the whole region, with a cycle-high level of 11% in Romania in 2017. Shopping centres dominate the retail industry in the region. The biggest shopping centres market in the region is Poland with nearly 500 schemes, totaling 11,8 mln sqm of GLA.
Fashion anchors in the CEE-14 achieve prime turnover levels of 350-450 EUR/sqm/month. CEE is still attracting international retail chains – spectacular debuts are taking place in Poland (Primark), Romania (Victoria’s Secret) and Latvia (Van Graaf) among others. Polish brands are very active in the region, including Sizeer, present in 7 markets (Lithuania, Latvia, Estonia, Czechia, Slovakia, Hungary and Romania). In addition to its presence in shopping centres, the fashion sector is also a driver of volumes in ecommerce in the CEE 14 – in four countries (Bulgaria, Estonia, Poland and Czechia) its share in total e-commerce sales exceeds 30%.
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